Audience Research

Survey Maker

I created a survey to carry out audience research. The questions I included in my survey were used to find out which genres of film appeal to particular age groups and genders, and to find out what people think makes a good opening to a film. 

Outcomes of Research

The majority of the people who took my survey were females aged 16-20. The most popular genres of film were Horror and Thriller- tied at 36.36% of the vote each. A popular response to the question 'Why do you like this film opening/what makes it so good?' was 'It's exciting. It draws you into the rest of the film and builds tension, making it gripping for the audience'. The most popular response to the question 'If the opening of a film was _____, I would not want to keep watching the film (fill in the blank)' was 'boring'.

I learned from my research that the target audience of our film opening should be females aged 16-20, and that it should contain elements of both Horror and Thriller genres. To create a successful film opening, we need to make sure that it draws the audience in and makes them want to keep watching. It should also be exciting and gripping. Our film opening must not be boring, or people would not want to watch the rest of the film.

Some popular Horror film openings that have the qualities our film opening should have are:

Scream (1996) - Directed by Wes Craven



Halloween (1978) - Directed by John Carpenter



The Stepfather (1987) - Directed by Nelson McCormick