My Production Company Logo

The logo can say a lot about a company, so it has to be unique and also look professional. This analysis provides an insight into why I used certain colours, shapes, etc. in my logo.

The symbols I have used in my logo are stars and swirls. I used these images to give my logo a magical feel, which could appeal to people of all ages and of both genders (e.g. like the Harry Potter series appeals to a wide audience).

 I haven’t used any colours in my logo as I think keeping it simple and black and white makes it seem more professional. I also looked at the logos of successful production companies, and the majority of them had a black background with a white font. I used the same concept for my logo as I think it makes the design stand out more. Black and white are gender and age neutral colours which means that this logo could be used in a wide range of film genres.

 The logos of production companies don’t typically have a slogan included, so with that in mind, I also did not include a slogan. Generally, the logos of production companies tend to appear on the screen for a few seconds before a film begins, so people probably don’t pay much attention to them. Therefore, they wouldn’t be likely to read a slogan even if there was one. I simply put the name of my production company, so that if people were interested in finding out more about it, they could easily search the name.

I have used an artistic, sketchy style font. I think this will appeal to people as it is eye-catching and different to the traditional font styles used. The font is neither stereotypically masculine nor feminine, so therefore it is gender neutral and will appeal to both men and women. I wrote in capital letters to make the words stand out more. Capitalized letters generally mean that something is important, so therefore it will make my logo seem more important.

I have used stars and swirly style patterns in my logo design. The word ‘aleatory’ means ‘relying on chance or an uncontrolled element in the details of life or the creation of art’ and I wanted to get this across in my logo. I think the swirls represent the uncontrolled aspect of the definition, and with the stars and the style of font, I think that the logo looks quite artistic.

I think that only using two colours as simple as black and white makes my logo clear to see and quite bold. This means it would stand out on advertisements, etc.

I think that my logo is quite creative because there aren’t any out there like it. I was inspired by the magical element of the Dreamworks logo which is one of the reasons why I used swirls and stars.